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FSB Associates 

Promoting books online since 1995 August 2008 Newsletter
 

 In This Issue:

Congratulations to our New York Times Bestsellers!


Contact Us!


Call or Email Olivia to get your web publicity campaigns started!

908-204-9340 ext 304
osaez@fsbassociates.com

For more information, check out our online brochure.


Newest Web Sites

Smart Woman's Guide to Midlife & Beyond
The Smart Woman's Guide to Midlife & Beyond
By
Janet Horn, M.D. and
Robin Miller, M.D.

www.smartwomanshealth.com

Launched July 2008



You Don't Know Me
You Don't Know Me
By Win McCormack
www.youdontknowmebook.com

Launched July 2008

View Web Site Portfolio >



        What's New at FSB

A Note from Fauzia

There is no question about it, but autumn is upon us! In a few short weeks, we will return to our school day schedules, those comfy sweatshirts, and a great new list of upcoming titles. Campaigns fill up these coming months quickly, so contact us soon with your web marketing needs.

I look forward to seeing and hearing from you this fall! Have a very relaxing and happy Labor Day!
Fauzia



New Staff News!

Please join us in welcoming new publicist Julie Harabedian to our team! She joins us from Lafayette College from where she received her B.A. in both English and American History.



        PubScoop: In case you didn't already know

Bugliosi Campaign Continues to Roll in the Headlines
a blog post by Olivia

Since our book, The Prosecution of George W. Bush for Murder by Vincent Bugliosi, hit The New York Times bestseller list last month, we have been bombarded with sources asking us how influential the Web has been over creating this and many other successes. With modesty, we essentially reply, "That’s the power of the Internet!"
 
Yet, another of our projects launched at the number one spot on the very same list: Moscow Rules by Daniel Silva. So what is our secret and how can the thousands of books released every year receive the same honor? Well, the truth is, just as not all books are the same, not every book can get there, but Web publicity is undoubtedly a tool for their success. The response from internet publicity may not always be #1 best seller worthy, but it is the lasting web presence created from our wonderful staff of hard working publicists that make each campaign worthwhile.

The secret: content. Unique articles written by the author, excerpts from the book, videos, reviews, and anything that the average reader will actually want to stop and read. Now that tangible book review sections are losing their appeal, aka LA Times book review, the average Joe will go online to find the latest and greatest books. Give them more than a cover image, ISBN number, and PW review and they will be itching to click the "BUY" button. Take a look at what others have to say about it:
Crain's New York Business
Web becomes vehicle to create best-sellers
By Matthew Flamm
Published: August 10, 2008 - 5:59 am


"We can say, 'OK, we lost the L.A. Times [book review], but wow, there are literary bloggers and other sites supporting books,' Ms. Burke says. 'They're coming through for us, and they sell our books.'" Read more>
 

The Book Deal

Superstar literary agent Sandy Dijkstra: Q&A
Posted: August 8th, 2008 by Alan Rinzler


How important is web marketing?

". . . authors and agents have a tremendous opportunity now to control marketing direct to readers by going on the internet, building interactive web sites, and blogging. Some publishers, like Penguin and Random House, support author web sites and blogs, but it’s still up to the author and agent to keep pushing on this, with the help of professional tech design and Web-marketing specialists for hire.

I’ve been recommending Fauzia-Burke Associates, for example, and there are many others." Read more>

 

 

www.fsbassociates.com

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