View our Web site portfolio

Introduction
FSB has developed author Web sites for Mitch Albom, Alan Alda, Jeffrey Archer, Rick Atkinson, Ram Charan, Mary Higgins Clark, Clive Cussler, Elizabeth Edwards, Barbara Ehrenreich, Sue Grafton, Jane Green, Mireille Guiliano, E. Lynn Harris, Logan & Noah Miller, Robert B. Parker, Frank Rich, Senator Charles Schumer, and Doug Stanton. We have developed individual title sites for The Fattening of America and Eragon. FSB has also developed sites for publishers such as Hyperion and Good Books. We developed and maintain the Get Caught Reading Web site pro bono.

Development
At FSB Associates, we know that a successful Web site incorporates an appealing design, a well-planned and efficient architecture, valuable and relevant content, regular updates, and interactivity. Here's a look at the basics of each of these essential elements:

Design
The visual design of the pages must be appealing, sophisticated, and tasteful. Book-related web sites should emphasize the content, not the fleeting Internet fad of the moment.

Architecture
The site must be easy to navigate. You must be able to find what you want quickly and easily.

Content
A Web site can look great, but if its content is insufficient to capture and maintain a visitor's interest, the purpose is defeated. FSB works with the client to ensure that the site has compelling content, including audio and video.

Dynamism
We at FSB Associates keep Web sites "fresh" by periodically adding new material and features, and by updating information regularly. A dynamic site will draw more repeat visitors and garner good press coverage.

Interactivity
Get the fans involved. Let your visitors participate with blogs, email messages, readers' reviews, vote for the best book, or a contest. We can program interactive maps, timelines, or just fun animation with music.

Maintenance
Web site maintenance is often neglected during the planning of a site. It is easy to underestimate the amount of time necessary for data-entry, updates, and other up-keep. Often, too, the need to keep a site dynamic or "fresh" is overlooked. This is why traffic to a site frequently drops off dramatically after its introduction.

FSB Associates can help you here. Our experience has equipped us to handle the challenges of Web site maintenance. We have studied the factors that make a site worth returning to, and will incorporate these elements into your custom-designed site. We can develop sites that we update or the client updates themselves.

Promotion
We will submit your site for inclusion in the major search engines and feature it on our FSB Web site, which gets indexed by all the major search engines.

Please contact us if you are interested in our services.