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About FSB

FSB Associates is the premier Internet marketing firm specializing in creating online awareness for books and authors. Since the inception of the company in 1995, FSB has been a trendsetter in developing integrated online marketing campaigns for authors and publishers alike.

Fauzia Burke is the founder and President of FSB.

What Clients Say

"You delivered more than I imagined was possible."
—Alan Alda

"Nobody has the range and expertise of FSB Associates."
—Larry J. Kirshbaum, Amazon.com

"FSB Associates is simply the best at what they do."
—Bob Miller, Workman Publishing

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Video

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Clients

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Latest Placements

Anson Williams
Huffington Post
Interview with Anson Williams, author of Singing to a Bulldog

Laura Nathanson
Examiner.com
How to create a great bedtime ritual

Hilary Carlip
StarPulse
Giveaway: eBook "Find Me I'm Yours" By Hillary Carlip

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What's New
Fauzia Burke Book Business Magazine CoverBook Business Magazine

Fauzia Burke, President of FSB Associates, was interviewd by Book Business magazine for an article entitled "The Social Publisher." She lent her expertise on Social Media and Social Networking and their role in promoting your book and yourself online.

Read the article>>


The Portable Pediatrician, by Laura Nathanson, M.D.FSB Associates launches website for The Portable Pediatrician, by Laura Nathanson, M.D.

The author wanted to have a website to reach out to parents in need of sound advice.

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Randy Wayne White, author of the bestselling Doc Ford and Hannah Smith novelsFSB Associates launches website for Randy Wayne White, author of the Doc Ford novels

The author needed a website to showcase his career work.

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Brian McGreevy, author of Hemlock GroveFSB Associates launches website for Brian McGreevy, author of Hemlock Grove

The author of the book on which the hit Netflix series is based needed a website.

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Digital Book World Insights: Interview with Fauzia Burke, President of FSB Associates




Publishers Weekly

Publishers Weekly - Amplify: Going Beyond 'Event' Book Marketing

FSB Associates is featured in Publishers Weekly for our new online e-book marketing program, Amplify. Read more about Amplify.


FSB Blogs

The Age of the Specialists

Get specific. Those two little words mean so much. Get specific is a great writing tip, and a great way to write a To Do list. When you get specific in conversation, people know precisely what you are talking about. As a business owner, I’ve learned that you can provide the most value to your […]

The post The Age of the Specialists appeared first on FSB Associates Blog.

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How to Give Someone User Access to Your Google Analytics

If you outsource your website analytics or you want someone on your team to be able to access your Google Analytics, here are the steps you need to take: Step 1                                                                    Sign in to your Google Analytics account at google.com/analytics. Step 2 Click on the website Analytics profile you’d like to invite a new user to under […]

The post How to Give Someone User Access to Your Google Analytics appeared first on FSB Associates Blog.

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Your Website and Google Analytics 101        

As an author, you need to have a website so your readers and community can learn about you. In order to know if your website is attracting traffic and is working for you, take advantage of free Google Analytics and connect your website. Google Analytics can tell you so much information even at a glance. […]

The post Your Website and Google Analytics 101         appeared first on FSB Associates Blog.

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Why You Should Connect Your Site to Google Analytics

If you can’t measure it, you can’t manage it. Or, what isn’t tracked can’t be improved. If you have a website, you have to know if it’s working for you. It’s important to know what specifically is working well so you can do more of it. It’s great if your mom is visiting your website, […]

The post Why You Should Connect Your Site to Google Analytics appeared first on FSB Associates Blog.

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Digital Marketing Resources

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Follow Us

FSB on FacebookFSB on TwitterFSB BlogFSB on LinkedInFauzia on Huffington Post

What We DoOnline Publicity

Online publicity has never been more important due to the rise of the mobile and social consumer. At FSB, we believe that our experience and focus makes us the best at digital publicity. We integrate social media and web publicity seamlessly to develop campaigns that promote our clients' expertise as well as their books. Learn more

Amplify

Our Amplify Branding campaigns are community centric rather than title specific. If you are realizing that promoting one title at a time and being pub-date centric is not working for you any more, join us. At FSB, we are working diligently to develop a long term strategy for promoting your books and brands within a community of readers. Here, community is not just a buzz word, we have committed all our resources to fostering a mutually beneficial, reciprocal relationship with the online community.

Website/Facebook/Twitter Design

Your Website is the single most important element of your digital strategy. Our design sensibility is motivated by the changing habits of your readers. We develop sites that are beautiful, functional, organized along with being social and mobile friendly.


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Consulting/Speaking

Fauzia Burke, our founder and President, is in high demand for speaking engagements because of her knowledge of the publishing space and her no-nonsense approach to all things digital. She has developed custom presentation for publishers, like HarperCollins, Macmillan, Penguin and Workman, and has spoken at BEA, Digital Book World, AAP and more. With 20 years of publishing and digital marketing experience, Fauzia can help guide you successfully through the digital maze. Learn more