FSB Associates

Our Expertise: Leading the Future of Publishing

FSB Associates is a full-service marketing and publicity firm specializing in strategic media visibility. We bridge the gap between traditional prestige and modern technology, focusing on three core pillars:

• AI Education & Consulting: Empowering authors and publishers to harness Artificial Intelligence for smarter marketing, content strategy, and platform growth.

• Book Publicity & Media Relations: Securing high-impact coverage and building brand awareness in an evolving media landscape.

• Author Platform Development: Crafting comprehensive strategies to launch books successfully and sustain long-term influence.
   

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Meet the FSB Team

Fauzia Burke
Founder & President

Fauzia is the President of FSB Associates and has worked in book marketing and publicity throughout her professional life. She started in the marketing departments of John Wiley & Sons and Henry Holt. In 1995, Fauzia founded FSB Associates, one of the first firms specializing in Internet publicity and marketing for publishers and authors. FSB Associates has executed over two thousand successful book publicity campaigns since its inception. To learn more about Fauzia's journey, read her profile in Publisher's Weekly. Read more about Fauzia Burke. 
 

Tricia Hedman
Publicity Director

Tricia joined FSB in 2019 and has worked in numerous publicity mediums in her career, including crisis, product, entertainment, and books. She was the senior publicist in the San Diego office of Harcourt Trade Publishing before launching her PR firm. Tricia has worked with many best-selling authors and renowned publishers in her extensive book publicity career. Tricia holds a B.A. in Theater Arts from California State University, Fresno.


Cassidy Ault
Digital Manager

Cassidy is a graduate of Palomar College. She majored in Web Design. At FSB, Cassidy works on social media, digital advertising, and customer advocacy.