“Online publicity is more important than ever.”


At FSB, we are passionate about books and the publicity of said books (some even call us true-believers). I hope you agree with me that online marketing and publicity is more important than ever.
 
We help authors with online book publicity and build their author platform, all with the goal of raising their visibility and selling more copies of their book.
 
There is no silver bullet, no magic formula here. It takes hard work, time, expertise, and dedication. But if you want a writing career, this investment is essential.

Our online publicity campaigns help increase author visibility, build relationships with readers, and launch books online. We help authors cut through the noise in today’s competitive market by reaching out to hundreds of websites across their target communities. It is our job to develop a strategy, shape a consistent message, work with the media, and create exposure. This job has never been more important or more multifaceted than it is right now. As a result of influential social media tools, the responsibilities of a publicist are evolving and expanding, creating a very robust and exciting time in the industry. 

Fauzia Burke has been consulting for authors and publishers for many years, helping to define and build an author’s platform and digital brand. Her background in New York publishing, being on the front lines of online marketing for over twenty years, and having worked with many authors, both traditionally and indie published, gives her the breadth and depth of experience to help any author at any point in the process. In addition, being an author herself, she has firsthand experience of the author's journey.

In 1995, when most of us were still learning how to navigate the web, Fauzia founded FSB Associates, one of the first firms to specialize in Internet publicity and marketing for publishers and authors. Now Fauzia is working on AI education and consulting.