FSB Associates

FSB Associates is a full-service marketing and publicity firm that specializes in creating awareness for books and authors in the media. We focus on 3 key areas: book publicity, author websites, and consulting to build author platforms and launch books successfully.

We run full-service PR campaigns from events to print, broadcast, and online media coverage. However, we are best known for our digital campaigns. Our proprietary database of media contacts is one of our biggest assets and a big reason for our success. We have built our contact database through one-to-one contact with journalists, editors, podcasters and bloggers over the last 25+ years.

Throughout the campaign, we monitor keywords and data in real-time so we can adjust our approach and take advantage of trends, conversations, and opportunities as they happen.
 

Meet the FSB Team

Fauzia Burke
Founder & President

Fauzia is the President of FSB Associates and has worked in book marketing and publicity throughout her professional life. She started in the marketing departments of John Wiley & Sons and Henry Holt. In 1995, Fauzia founded FSB Associates, one of the first firms specializing in Internet publicity and marketing for publishers and authors. FSB Associates has executed over two thousand successful book publicity campaigns since its inception. To learn more about Fauzia's journey, read her profile in Publisher's Weekly. Read more about Fauzia Burke. 
 

Tricia Hedman
Publicity Director

Tricia joined FSB in 2019 and has worked in numerous publicity mediums in her career, including crisis, product, entertainment, and books. She was the senior publicist in the San Diego office of Harcourt Trade Publishing before launching her PR firm. Tricia has worked with many best-selling authors and renowned publishers in her extensive book publicity career. Tricia holds a B.A. in Theater Arts from California State University, Fresno.


Cassidy Ault
Digital Manager

Cassidy is a graduate of Palomar College. She majored in Web Design. At FSB, Cassidy works on social media, digital advertising, and customer advocacy.