FSB Associates

FSB Associates is a full-service marketing and publicity firm that specializes in creating awareness for books and authors in the media. We focus on 3 key areas: book publicity, author websites, and consulting to build author platforms and launch books successfully.

We run full-service PR campaigns from events to print, broadcast, and online media coverage. However, we are best known for our digital campaigns. Our proprietary database of media contacts is one of our biggest assets and a big reason for our success. We have built our contact database through one-to-one contact with journalists, editors, podcasters and bloggers over the last 25+ years.

Throughout the campaign, we monitor keywords and data in real-time so we can adjust our approach and take advantage of trends, conversations, and opportunities as they happen.

Meet the FSB Team

Fauzia BurkeFauzia Burke
Founder & President

Fauzia is the President of FSB Associates and has worked in book marketing and publicity for all of her professional life. She started in the marketing departments of John Wiley & Sons and Henry Holt. In 1995, Fauzia founded FSB Associates, one of the first firms specializing in Internet publicity and marketing for publishers and authors. FSB Associates has executed over two thousand successful book publicity campaigns since its inception. To learn more about Fauzia's journey, read her profile in Publisher's Weekly. Read more about Fauzia Burke.

John BurkeJohn Burke
Vice President & COO

John has worked for several publishers, including Crown Publishers, McGraw-Hill, Addison Wesley, and John Wiley & Sons. He left the position of Sales Director at Springer-Verlag New York in 1996 to join FSB Associates to launch its Website development efforts. John oversees the design, development, and maintenance of Websites and all technology at FSB Associates.


Anna SaccaAnna Sacca
Publicity Director

Anna joined FSB in 2006 as a publicity assistant, working her way up to Publicity Director. A resourceful publicist with excellent media relationships, Anna has experience working on both fiction and non-fiction titles, leading campaigns for JetBlue Chairman Joel Peterson, Tim Burton, Tom Rath, Jesse Itzler, Brian Tracy, Larry Sabato, Mika Brzezinski, Melissa Francis, Larry King, Senator Bill Bradley, Ken Blanchard and many more. She holds a B.A. in Journalism and Media Studies from Rutgers University.


Michelle FitzgeraldMichelle Fitzgerald
Publicity Director

Michelle joined FSB in 2017 and has spent most of her career in the publishing industry. She began her career as an editorial assistant at John Wiley & Sons and has worked in the marketing departments at Wiley, Chronicle Books, and Palgrave Macmillan/St. Martin's Press, where she was most recently Marketing Director. Michelle has worked with Alan Alda, Jonathan Tisch, Barton Biggs, Joel Greenblatt, Peter L. Bernstein, Bobbi Brown, Jeremy Rifkin, Jon Gordon, Guy Spier, Mohnish Pabrai, Matt Kahn, and Paul Selig, among others. In addition to leading publicity campaigns for FSB clients, Michelle also oversees new business for the firm. Michelle holds a B.A. in English from Bucknell University. 

Tricia HedmanTricia Hedman
Publicity Director

Tricia joined FSB in 2019 and has worked in numerous publicity mediums in her career, including crisis, product, entertainment, and books. She was the senior publicist in the San Diego office of Harcourt Trade Publishing before launching her PR firm. Tricia has worked with many best-selling authors and renowned publishers in her extensive book publicity career. Tricia holds a B.A. in Theater Arts from California State University Fresno.

Cassidy LuVisiCassidy Ault
Website Manager

Cassidy is a graduate of Palomar College. She majored in Web Design. At FSB, Cassidy works on website development, social media, digital adverting, and customer advocacy.