Rebekah Modrak

Rebekah Modrak is a writer and interventionist artist whose artworks resist consumer culture. Re Made Co. (remadeco.org) poses as an online “company” to recreate actual company Best Made Co. (seller of $350 luxury hand-painted axes) by promoting ($350) artisanal toilet plungers. RETHINK SHINOLA (rethinkshinola.com; this artwork’s meant for larger browser windows like laptops so don’t try on your phone) will guide you through the Shinola company’s past and present of marketing white supremacy. Hyperallergic, Core77, The Creators Project, Detroit MetroTimes, and Design Observer and other publications have written about her work. And you can read her own thoughts about reclaiming meaning from brand rhetoric in The Routledge Companion to Criticality in Art, Architecture and Design, Afterimage, Consumption Markets & Culture, and Infinite Mile. She is a Professor in the Stamps School of Art & Design at the University of Michigan. Yes, she’s critiqued them too―“Entrepreneurship 407” in Medium.

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